Hiredly: A Virtual Career Fair in the Metaverse

Hiredly: A Virtual Career Fair in the Metaverse


Hiredly is a job platform that utililses the O2O (online to offline) concept to connect jobseekers to the right job at the right company. Founded in 2014, Hiredly leverages AI to augment and provide offline services to its online user base and deliver a 360-degree experience for both employers and jobseekers. The platform combines a modern job portal, career events (which include career fairs, student mentoring and office tours), and a recruitment agency that proactively identifies and approaches top talent on behalf of employers.

The Challenge

Hiredly organises on-ground career fairs, but they have encountered issues where a large group of job-seekers and hiring companies are not able to attend in person due to location distance, time restrictions, and manpower during the event day. To address this challenge, Hiredly is exploring the use of the metaverse to create a virtual career fair that can be accessed from anywhere.

The Awesome Metaverse Career Fair in Malaysia

The metaverse was launched concurrently with the physical career fair — The Awesome Career Fair, on 3-5 March 2023 and was available for job seekers to drop in after the physical event till 10 March 2023.

Pictured: Job seekers at The Awesome Career Fair @GMBB KL, Fazriq (Lead Metaverse Specialist of VTF)
Pictured: The Awesome Metaverse Career Fair with Mitoworld

The Experience in the Metaverse

The metaverse career fair enabled a more immersive experience for users by allowing them to engage with touchpoints in the virtual space. With that, brands can connect with their audience in new and creative ways through the metaverse by implementing mini games, virtual quizzes, creative storytelling and more to improve user experience.

Pictured: Mini Game
Pictured: Work Persona Quiz
Pictured: Livestream Zone

Throughout the 7-day event, more than a thousand unique users visited the metaverse space with an average time spent of 18 minutes in it, which is 4.5 times longer than the average time user spend on a website landing page. Moreover, more than 90% of users completed the mini game that was featured in the metaverse thus demonstrating that this is a solid testament of why the metaverse is a better medium for user engagement, especially for younger users.

Pictured: Hiredly Metaverse Analytics

If you are interested to find out how the metaverse can elevate your brand experience, feel free to reach out to our team at jun@virtualtechfrontier.com


Already have a metaverse? 🥳 Come check out this article to find out where to download 3D assets for your World:

[MITOWORLD USER GUIDE #1] Where Do I Find 3D Assets For My Metaverse?


Written by Gabriella

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